SEO, or Search Engine Optimization, increases your website’s visibility on search engines like Google.

It’s part of any digital marketing strategy, and it’s essential for your business because it helps you get more traffic to your site and ultimately leads to more sales.

If your website is optimized for search engines, people who are looking for information about your products or services will be able to find you.

SEO translation is one component of a large-scale international SEO strategy that you have to put in place for your website if you want to reach an international audience and attract new customers.

SEO-friendly translation means the translation of your website content so that it is optimized to rank well in local searches when potential clients search online for your company’s products and services.

According to research, 75% of customers prefer to buy online in their native language. That’s why an SEO-optimized translation can make a big difference.

It is about searching for relevant keywords and using these keywords to translate the website content, articles, blogs, product pages, images Alt text, meta tags and use them strategically in your H1, H2, H3.

Translation is the process of converting content from one language into another.

Translators focus on finding the right words to use in their target language and make sure they are grammatically correct.

Fidelity to the original language and text is the primary focus in translation, making it ideal for informative texts in which readers do not need a strong sense of connection with the writer.

Localization is more than just a word-for-word translation. It involves understanding the cultural expectations of your audience and using words and phrases that resonate within specific markets.

Thanks to localization, you can generate more interest and engagement among customers because you’re not only literally speaking their language, you’re talking like a local.

In addition, localization isn’t just about the words you use. It can also apply to how your website presents information, how it’s designed and even how it functions. Elements such as currency, payment options and dimensions for products should be tailored to local standards whenever possible.

Transcreation is a relatively new term that combines the words “translation” and “creation”. 

It allows professional translators to create a new text that conveys the idea of the original.

If localization goes beyond the language to address cultural expectations, transcreation ensures that your marketing messages are heard in the way you intend.

Brands use a rich mix of language, storytelling, and visual content to appeal to audiences. However, if you take a slogan out of its native language, it will lose its impact. It’s important  for companies to prompt the same response from audiences all over the world.

That is why the process of transcreation is so important to creating an effective multilingual digital marketing strategy.

If you aren’t reaching out to international customers, your business is missing out on huge opportunities for growth and expansion.

When you plan to expand to other countries and markets (Italy for example), an international SEO strategy provides a roadmap for how to get there.

There are plenty of reasons why you should develop an International SEO strategy:

• You will grow your customer base by attracting people from other countries
• It will allow you to expand your market reach, which could mean more revenue and profits for your business
• It will give your company a boost in rankings on search engines like Google and Bing, which means more visibility for your brand and products or services in those countries

Understanding your company’s specific markets is one of the most critical aspects of an international SEO strategy. This includes: researching keywords, creating URL structures, adding hreflang tags, and using other meta tags that will help your site rank in different countries.

I provide translations in the following language combinations:

English > Italian

French > Italian

I firmly believe that only a native speaker of the target language can provide an impeccable translation, so I translate exclusively from English or French into Italian, and not vice versa.